Marketing Trainee at Foschini 2016

Spread the love

The CRM (Customer Relationship Management) Department’s role within TFG is to attract, retain and nurture the base of customers that shop with us so as to increase loyalty, market share and sales opportunities.

To achieve this CRM interacts with customers throughout their life-cycle by creating campaigns at each stage of their journey to lengthen the time they remain a shopper and increase the amount of money they spend with us.

We focus on 6 main areas:

  • Attraction – open new accounts & build cash database
  • Entrenchment – introduce them to the world of benefits & products in TFG
  • Cross-shopping – encourage spend across 18 different brands
  • Utilization – encourage increase credit spend
  • Recognition & Reward – identify & reward top customers
  • Dormant Reactivation – get ex-shoppers to spend again

The CRM Department is an exciting and dynamic area to work in and we have the privilege of working across all 18 brands within the Group, namely:
Foschini, Markham, Sportscene, Duesouth, The Fix, Donna, American Swiss, Sterns, Exact, @home, @homelivingspace, Totalsports, Fabiani, G-Star Raw, Hi, Charles & Keith & Mat & May

To apply for this position you need:

  • A Marketing related Degree
  • The ability to analyze and interpret data and make marketing recommendations based on the numbers.
  • An eye for detail and exceptional organizational skills
  • Able to work independently as well as within a team
  • Excellent interpersonal skills
  • To be a conceptual and innovative thinker
  • Exceptional verbal and written communication
  • To confidently influence and persuade at all levels
  • To be able to make decisions and meet deadlines whilst working in a fast-paced,pressurized environment
  • Resilience and emotional maturity
  • A good working knowledge of MS Word and Excel
  • To be self-motivated, and take responsibility for your own development
  • To be able to work your way through a highly structured development process whilst on training
Location Western Cape



Posted by: admin on